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How Starbucks, Walmart And IBM Launch Brands Internally And What You Can...
This article is by John F. Marshall, senior partner, Global Director of Strategy, Lippincott. Last year, for well over 100 brands, it was time for a new brand positioning and marketing message. In...
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Customers Remember Experiences, Not Your Brand Logo - Forbes
Customers Remember Experiences, Not Your Brand Logo Forbes Money does not buy engagement. Don't just announce your culture, make it visible.John Presutti's insight:The article cites stats from Gregg...
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Infographic: 30 Digital Marketing Statistics
A useful collection of statistics about digital marketing, including:-Emails opened on smartphones & tablets has increased 80% over the past six months.- a post with more than 1,500 words receives...
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Chipotle Scarecrow Makes Enemies To Win Customers - Forbes
Chipotle Scarecrow Makes Enemies To Win Customers Forbes Cause marketing is still marketing, so part of the challenge is that the brand's link to the cause has to be authentic, unique and consistent...
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Introduction to Modeling Techniques in Predictive Analytics: Business...
Thomas W. Miller introduces his book, which addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance,...
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Personality Predicts Liking For Spice: Why Taco Bell's Fiery Doritos Locos...
Personality Predicts Liking For Spice: Why Taco Bell's Fiery Doritos Locos ...John Presutti's insight:The article suggests a link between risk taking personalities and a liking of spicy food and that...
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Using Social Media To Support Your Brand's Storytelling - Business 2 Community
Using Social Media To Support Your Brand's Storytelling Business 2 Community Building a brand's personality isn't an easy task, but that doesn't mean it can't be simple.See it on Scoop.it, via Brand...
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Apple Inc. Crowned the "King" of Brands, Usurping Coca-Cola's 13 Year Reign -...
Latinos Post Apple Inc. Crowned the "King" of Brands, Usurping Coca-Cola's 13 Year Reign Latinos Post For example, after releasing the iPhone 5s with 64-bit architecture - the first mobile device to...
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Three Steps For Transforming Employees Into Brand Ambassadors - Forbes
Three Steps For Transforming Employees Into Brand Ambassadors Forbes This statistic indicates that more than half of those surveyed were not fully aware of their company's brand positioning and...
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At The ANA, A Call To Differentiate Or Die - MediaPost Communications
MediaPost Communications At The ANA, A Call To Differentiate Or Die MediaPost Communications "Does it align with your brand personality; be who you are because customers today are very savvy." He...
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Reading between the tweets, with psychology - Chicago Daily Herald
Reading between the tweets, with psychology Chicago Daily Herald IBM is betting that brands will use this information to tailor their customer service to the personality of individual customers.John...
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SEOs vs CROs: Are They Really the Same People, Now? - Business 2 Community
SEOs vs CROs: Are They Really the Same People, Now? Business 2 Community SEOs lost the ability to segregate brand versus non-brand terms, and to tie certain keywords to traffic growth. CROs lost a...
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